Do you remember Betamax? The VHS / Betamax format battle was won by VHS just as the tussle between Blu-ray and HD-DVD has chosen Blu-ray as the victor.

All is not yet certain for Blu-ray however. In the VHS / Betamax battle there were really only two formats with little competition from alternate mediums. Things are very different on the Home Entertainment horizon these days and, as implied in my previous article ‘Microsoft will not go to Bluray‘, Blu-ray still has to compete with a multitude of other viable technologies

Anyone who uses an iPod, MP3 player, Digital Camera or even Flash Drive / Memory Stick must be puzzled as to why another format, that contains moving parts, is being marketed at all. A tiny memory ‘chip’ can store equivalent data volumes as a Blu-ray disc. Certainly solid state memory (such as the SD memory used in many digital cameras) is still more expensive than a Blu-ray disc but prices are reducing at a rapid rate whilst memory capacity increases.

Perhaps Microsoft has just figured out that there is not a need for another disc format?

source: http://gobluray.com